February 6, 2025

Freelancers, look beyond Upwork and Fiverr: build a stronger, independent career

Freelancing platforms like Upwork and Fiverr are popular for a reason. They offer access to clients worldwide and simplify the payment process. However, relying solely on these platforms limits your growth. High competition, platform fees, and algorithm changes can hurt your earnings.

Exploring other methods to find clients gives you more control. You can build direct relationships and avoid the limitations of marketplace rules. Plus, it diversifies your income sources, making you less dependent on a single stream.

Build a personal brand

Create a website

A professional website acts as your online portfolio. It is more than a digital business card—it’s your 24/7 salesperson, showcasing your skills, services, and success stories. Use a clean, professional layout that highlights your expertise and includes examples of past work with measurable results. Platforms like WordPress or Wix make it easy to create an engaging, mobile-friendly site that leaves a lasting impression on potential clients.

Optimise your site for SEO by targeting keywords related to your services¹. For example, if you're a graphic designer, include phrases like "freelance graphic design services" in strategic places. Read how to optimise your portfolio with these tips.

Leverage social media

Platforms, such as LinkedIn and Instagram are excellent for connecting with potential clients. Regularly post updates showcasing your work or insights about your industry. Engaging posts can attract attention from the right people. Make sure to choose the right social media platforms depending on your industry; Instagram might be more impactful for creative freelancers, compared to technical freelancers.

On LinkedIn, optimise your profile with specific keywords². For example, if you’re a writer, use terms like "content strategist" or "SEO copywriter" in your headline.

Network effectively

Attend industry events

Many industries host virtual and in-person events. These gatherings are opportunities to meet people who might need your services. Don’t hesitate to introduce yourself and explain what you do.

After the event, follow up with those you meet. A personalised email or message can strengthen the connection.

Join online communities

Online groups, forums, and communities are valuable networking spaces. Facebook groups and platforms like Reddit or niche-specific forums often have job postings. Engage in conversations without being overly promotional.

When you share useful advice, potential clients take notice. Over time, this can lead to direct enquiries about your services.

Cold outreach

Write targeted emails

Cold emails are still an effective way to land new clients. Focus on businesses that fit your niche. Write emails that are clear, concise, and specific. Mention how your skills can solve their problems.

For instance, instead of writing, “I’m a freelance writer,” say, “I specialise in creating SEO-optimised blog posts that increase traffic for SaaS companies.”

Tailor each email to the client you’re targeting.

Use job boards outside major platforms

While Upwork and Fiverr dominate, other platforms like PeoplePerHour and SimplyHired post freelance jobs. Many businesses also post openings on LinkedIn or their websites. These jobs often have less competition. Read our 5 essential tips for winning freelancer projects.

Stay consistent

Finding clients outside of platforms like Upwork and Fiverr takes effort. Results may not come overnight, but consistency pays off. Spend time daily or weekly on outreach, networking, and improving your online presence.

Final thoughts

Broadening your client base strengthens your freelancing career. By building a personal brand, networking effectively, and using cold outreach, you can secure work beyond traditional platforms. Remember, taking the first step is key. Start today by enhancing your portfolio or sending a targeted email.

Sources:

Sources last updated: 03-Jan-2024